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Brief Published: 10 Oct 2019

Patch Opens A Hotel for Houseplants

Extra
Patch

The market for houseplants is soaring among millennial urbanites who lack outside space and crave indoor greenery for its associated wellbeing benefits. Serving this growing cohort of plant parents, UK plant curation service Patch launched the world’s first pop-up hotel for plants.

The Patch Plant Hotel, which was open until September 5 2019, manifested as a five-star, all-inclusive botanicals-only resort in Battersea, London, where customers could safely leave their plants while they were travelling. For the duration of their sojourns, the plants were kept hydrated, fertilised and doused in appropriate amounts of sunlight by a team of green-fingered specialists.

The service was free of charge and its 100 "rooms" were bookable through a dedicated website. All available spots were sold out within a matter of days of the initiative's launch.

Hotel manager Rose Grower said: "The hotel is a sanctuary for your beloved plants. They will be in great company and looked after with the respect and love they so richly deserve. So many of us have asked a friend or family member to water the plants when we're away, only to return to disappointment – the hotel not only saves your plants but your relationships too."

Although this pop-up service only ran for a month, its popularity demonstrated the potential demand for this kind of green-minded facility among travelling millennials.

Read also The Greenery Opportunity for more on the biophilia boom among urban Gen Y.

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