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Brief Published: 24 Jun 2011

Perrier’s Le Club

Extra

French advertising agency Ogilvy Paris has created an interactive YouTube campaign for Perrier mineral water, featuring a video that changes depending on the number of viewers.

In the video – titled Le Club – a girl is shown walking through a deserted nightclub, but as the number of viewer hits increase, the more people appear, and the more sensual the video becomes.

This initiative is great not only because the experience relies completely on the activity of its audience, but also because the sensual and grimy aesthetic of the video moves away from the ‘clean’ and ‘pure’ feel of most mineral water campaigns, and as a result is in itself refreshing.

Le Club

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