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Brief Published: 21 Feb 2017

Millennial Mindset: Deloitte Millennial Survey 2017

Millennials in emerging markets generally expect to be both financially (71%) and emotionally (62%) better off than their parents

Apprehensive millennials are seeking stability and opportunities in an uncertain world, according to the 2017 Deloitte Millennial Survey. Highlights include:

  • Future Forecast: Millennials in emerging markets generally expect to be both financially (71%) and emotionally (62%) better off than their parents. This is in stark contrast to mature markets, where only 36% predict they will be financially better off than their parents, and 31% say they’ll be happier.
  • Brand Positive: Millennials view business positively and believe it’s behaving in an increasingly responsible manner; 76% say businesses, in general, are having a positive impact on the wider society in which they operate. However, they also believe multinationals are not fully realising their potential to alleviate society’s biggest challenges. 
  • Freelance Flexibility & Full-Time Stability: In spite of the perceived advantages of working as freelancers or consultants, nearly two-thirds of millennials said they prefer full-time employment. Anxiety about world events and increasing automation may be partially responsible for this, but the allure of flexible working options might be just as influential. 
  • Direct, Not Radical Politics: In general, the millennials surveyed do not support leaders who take divisive positions, or aim for radical transformation rather than gradual change. They are more comfortable with plain, straight-talking language from both businesses and political leaders; respond to passionate opinions; and identify with leaders who appeal to anyone who might feel “left out” or isolated.

See Millennial 20/20 Summit for more on this crucial demographic.