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The Art of Projection Mapping

Projection mapping is urban art on a spectacular scale. Armed with powerful 3D projectors, video artists use buildings and objects as their canvas for an illusionistic display of sound, motion and light. Growing in popularity, projection mapping is not only being used as an artistic tool, but also for advertising. And with potential for greater use as an entertainment channel, this digital art form is feeding the public’s hunger for more immersive experiences that amuse, delight and inspire.

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