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Brief Published: 19 Mar 2013

Design Hotels’ Co-Creation Competition, Helsinki


Berlin-based hospitality consultancy Design Hotels has unveiled a guest-led redesign at Klaus K hotel in Helsinki, Finland. The redesign was the result of a competition in partnership with Helsinki Design Week, which called for new ideas to transform the lobby and bar into an informal hangout space. Entries were accepted in any form, from a sketch on a cocktail napkin to 3D computer-aided designs or even an inspiring picture.

“We wanted to turn the normally business-led design procedure around and give guests direct access to creating this renewal,” said Klaus K owner Marc Skvorc. “We believe openness is a key element to managing a business in a flourishing community.”

Jukka Juhola, who works for a Helsinki communications agency, won the competition with his concept HomeWork, which relied on words rather than sketches to convey his vision. “The most important thing was that the threshold for participation was low, which is why the co-creation paradigm works,” Juhola told Finnish airline Finnair’s inflight magazine this month. “I don’t have the drawing skills, so the opportunity to submit ideas in words and pictures felt just right when inspiration struck.”

Juhola’s design concept was brought to fruition by Swedish interior architecture and design agency Stylt Trampoli. He also receives a lifetime reservation at the table of his choice in the hotel’s living-room area.

Read more about how brands can harness consumer creativity in Consumer-Creators.

Design Hotels

Klaus K