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Brief Published: 3 Sep 2015

IFA 2015 Preview

LG Luxe Urbane and My AEG App

The largest consumer electronics event in Europe, IFA promises a whole host of new releases, from smartwatches and wearables, to home entertainment and kitchen appliances. Here's what the Stylus team is looking forward to seeing:

  • Luxury Wearables: Joining the wave of tech companies targeting fashion-conscious consumers, Korean company LG will showcase a new version of its Urbane smartwatch, created in collaboration with US jewellery retailer Reeds Jewelers. The limited edition device will feature an alligator leather strap and a 23-carat gold fascia – a material superior in strength and durability compared to the 24-carat gold used in jewellery.

    "This watch joins a growing market for luxury items that also serve as functional products – something we highlighted in our Luxury Changes Gear Macro Trend report. Functionality remains key for wearables, and I'll be looking for evidence that the next generation of devices provide truly meaningful information that consumers can act on."

    Daniel do Rosario, Researcher, Consumer Lifestyle at Stylus  
  • Easing the Everyday: Complementing its range of connected appliances, German manufacturer AEG will be launching the My AEG app, which will help consumers cook and clean smarter. In conjunction with a new smart oven that features an integrated camera, it will enable users to assess progress and make cooking adjustments wherever they are. It can also be used to guide laundry by recommending suitable cycles depending on fabric types and care symbols.

    "Technology such as this appeals to busy consumers looking to make daily chores simpler to enable more time for what they really care about. Alongside brand new models, I'm anticipating devices that enable compatibility with existing appliances – ideal for consumers not ready for a complete smart-home experience."

    Sophie Corfan, Assistant Editor, Product Design at Stylus

IFA runs from September 4-9 in Berlin. Watch out for more coverage, coming soon. Meanwhile, look to our reporting from International CES for recent innovations in consumer electronics.