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Brief Published: 10 Aug 2012

Airbnb’s New Visual Design


San Francisco-based social travel website Airbnb, which invites property owners to advertise spare rooms for users to rent and review, has introduced a new visual layout.

In the style of social photography site Pinterest, the new look is designed to invite users to browse properties, rather than simply search and book. Users can now “heart” their favourite properties and save them to wish lists, which can be kept private or made public for sharing and providing inspiration for others.

“For the first time, we’ve shifted from being search-based to browse-based,” says Joe Gebbia, Airbnb co-founder and chief product officer. “With Wish Lists, we’ve not only transformed Airbnb to illustrate our passion for design – we’ve woven social into this product from the ground up.”

Airbnb is just one social website that is providing for the emerging ‘Technomad’ generation, which is keen to shun more traditional booking methods in favour of making travel arrangements through peer-to-peer networking. For more on how social media is changing the travel industry, see Social Media Travel Revolution.

Explore how other brands are harnessing the popularity of visual social media sites such as Pinterest in Visualise Me: Curation & The Tastegraph.