Italo: The Ferrari of High-Speed Trains
Italo – Italy’s sleek, high-speed train – was unveiled last month by Luca Cordero di Montezemolo, chairman of Italian sports car manufacturer Ferrari, and Diego Della Valle, CEO of Italian luxury leather goods manufacturer, Tod’s Spa.
The train travels at a top speed of 360 kph (223 mph), and is expected to attract a fashionable clientele with a penchant for the finer things in life. Each train is equipped with complimentary Wi-Fi connection, satellite television, a cinema, and chairs fitted with Poltrona Frau leather. On-board meals will be created by the upmarket Italian food company, Eataly.
The train also has serious sustainable credentials, including low carbon emissions, limited noise levels, and use of recyclable materials. Operating services between Milan and Naples, and Milan and Rome, fares on Italo’s fleet of 25 trains are set to directly compete with rival state-controlled train operator Trenitalia, as well as airlines. Italo’s full service will be rolled out from March 2012.