More Sustainable Store Design. London, 2019
Building on the momentum detailed in Sustainability in Store Design, a coterie of sustainable stores has opened across London this month, providing eco-inspiration aplenty, and lessons on how to produce a cohesive brand experience while upholding optimum environmental standards.
Gabriella Hearst: Uruguayan luxury fashion brand Gabriella Hearst announces its first flagship outside the US, in Mayfair. It was designed by Hearst in conjunction with esteemed British architects Foster + Partners and has been billed as an “escalation and elevation of the brand’s commitment to sustainable design,” which has previously included sustainable methods such as working with deadstock fabrics. Custom furniture was also made in Berkshire from a tree felled in a storm, while the herringbone parquet floor uses wood reclaimed from a WWII military barracks. Tiles made from recycled newspaper and cardboard hangers were created by Israeli packaging company Tipa, to complete the 2,000 sq ft space.
Blackhorse Lane Ateliers: The new Coal Drops Yard store of London's only craft jeans maker, Blackhorse Lane Ateliers, includes a 5.5m wooden table made entirely from a felled London tree (by British hardwood specialist Saunders Seasonings). There’s also a retail theatre with a practical side, with chain-stitch sewing machines fulfilling the label's eco-sensitive lifetime repair guarantee.
Reformation: LA brand Reformation, renowned for its sustainable practices including being carbon and water neutral, is aiming to become zero-waste with its first European store in Westbourne Grove. The store is powered by wind energy, while surfaces are made from wood. Vintage furniture and recyclable hangers also feature, while shoppers are offered tote bags that they’re encouraged to reuse, eschewing single-use plastic.
The Body Shop: Long-standing British beauty brand The Body Shop (now owned by Brazilian natural cosmetics conglomerate Natura) is emphasising its eco-ethical roots by renovating its Oxford Street store to include a DIY shower gel refill station. Additionally, worktop surfaces are made from EKOply (a 100% recycled plastic plywood alternative), while the drawers have been upcycled from old car seats.