We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
Brief Published: 26 Nov 2012

Hyper Japan


Hyper Japan at Earls Court in London brought together sellers, performers and spectators over the weekend in the UK’s largest celebration of Japanese culture. The three-day event attracted 36,000 visitors, including Japanese anime fans, Lolita fashion followers and lovers of the country’s traditional garment heritage. 

Cosplay and cult manga fans roamed around in full character mode as visitors were invited to take part in calligraphy and sushi workshops as well as tea ceremonies and ikebana – Japan’s traditional flower-arranging process.

This year has seen a notable interest in Japan’s fashion subcultures. London’s Victoria and Albert Museum’s Kitty and the Bulldog exhibition over the summer promoted the dress codes of youth in Tokyo’s Harajuku district, while London-based magazine Dazed and Confused features J-pop (Japanese pop) singer Kayary Pamu Pamu on the cover of its December issue. 

Hyper Japan highlights a growing interest in Japanese subcultures among Western youth, as well as the increasing number of people who are curious to find out about Japan’s more eccentric side.

Hyper Japan

Art & Design