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Life is a Game: Gaming & Marketing

Play is not just for childhood: the competitive streak in all of us – our innate desire to win – says otherwise. As does our ability to turn everyday tasks into games that involve goals and rewards. A new breed of applications and platforms, including Foursquare, SCVNGR, and newcomer Chromaroma, takes advantage of this - and consumers are getting hooked.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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