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Brief Published: 11 Oct 2021

M&S Book Teaches Sustainable Values To Kids

Extra
M&S

British supermarket Marks & Spencer is hoping to engage children and their families on the topic of sustainable and healthy food production via a new book it has published called Farm to Foodhall: The Magic Ingredient. The book comes off the back of a study the supermarket conducted in June that found that two-thirds of its customers with children were worried about how the damaged environment will impact younger generations.

The book follows the main character Amalia as she visits its farms around England, teaching young readers about sustainable agriculture via stories, simple recipes to cook with their parents, fun facts and family activities.

The supermarket hopes the book will help children better understand where their food comes from, following a 2020 study that found the one in five British children aged 6 to 11 don’t know how milk is produced (Arla, 2020). The book also gives kids the tools to make more informed choices about the food they consume as they grow up.

The book was written by British writer Linda Chapman and published in conjunction with British publisher HarperCollins and is available to buy in-store for £5 ($6.77) per copy.

This book is just one of many recent sustainability initiatives by M&S – read Marks & Spencer Tackles Food Waste and Embracing the Eco-Ethical Supermarket – as the grocery giant aims to meet its pledge to reach net-zero carbon emissions by 2040.

Read also Gen Alpha + Food and Beyond Meat Launches Sustainable Education Programme for more examples of how brands are helping to educate children about sustainable food production.

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