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Sensation

Creatives are increasingly focusing on appealing to our senses, with multisensory immersive environments coming to the fore. These intriguing experiences are being evolved by using materials to passively captivate our senses. Designers explore intangible elements such as air to connect us to our environment for a more poetic and contemplative journey.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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