Multitasking Skincare for On-the-Go Travellers
As travel restrictions continue to ease around the world, consumers are starting to take trips again, with 82% of Chinese people planning to do so in the next 12 months (Kantar, 2021). Enter London-based lifestyle, beauty and wellness brand 35 Thousand, launching this Autumn with a high-performance multifunctional skincare collection for travellers.
Available as five individual products or a complete travel set (retailing at £225/$312), the line offers innovative travel solutions designed for skin put under stress by high altitudes, dry plane air and changes in climate. Each multitasking product features a unique OTG-7 complex to help maintain a healthy microbiome, calm irritation, restore cell metabolism and reduce the effects of cortisol in the skin. For example, the Clever Cleansing Balm removes make-up while ingredients such as marula, camelia and squalene fortify and hydrate the skin for up to eight hours. The Refresh & Revive Mist revitalises and rebalances stressed-out skin while hyaluronic pearls lock in moisture. The Instant Glow Duo features a dual-ended wand including a brightener and balm to help depuff, illuminate and soften tired skin.
“The 35 Thousand product range has been born out of my never-ending mission to keep my skin healthy and happy on the go,” said founder Misty Reich. As we explore in Adapting to a Changing Climate: Beauty, skincare products that help frequent flyers to revive, restore and protect the skin is a potentially lucrative category to explore as international travel opens up.
Additionally, smart brands are increasingly catering to beauty consumers who are adopting streamlined routines based on multifunctional products. This type of product development is resonating with on-the-go consumers, who want to travel lighter without sacrificing high-performance formulations. See Commercialising Less: Beauty’s New Strategy for more.