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Brief Published: 25 Sep 2012

Milan Fashion Week: Sixties Daisy Chains


Milan Fashion Week is well under way, and 1960s representations of daisies have proved popular inspiration for two of the city’s most high-profile designers, re-iterating the upcoming season’s interest in disco and mod culture.

Prada and Moschino both looked to pop-art depictions of the flower for quirky print stories and kitsch motifs. American artist Andy Warhol’s daisies were favoured by Prada for its Spring/Summer 2013 collection, with the monochrome, playful drawings immediately portraying a sense of 1960s kookiness, exaggerated by the daisy-embellished sunglasses and boxy tote bags. Interestingly, the flowers were also seen on white faux fur, serving as an unusual fabrication choice for Spring that heightens the Sixties aesthetic.

Moschino also referenced the Swinging Sixties, with British fashion icon Mary Quant’s daisies lending a youthful, saccharine edge to the disco-inspired collection. White daisy paillettes embellished micro-dresses and prim collarless coats, while the simple flower formed the basis of the bright, multicoloured prints seen on cut-out shift dresses and girlish pinafores.

Milan Fashion Week concludes tomorrow.

Milan Fashion Week