The Hunt Tracks Down Hard-to-Find Fashion Online
Consumers regularly spot products they desire on social media sites like Instagram, Tumblr and Pinterest. But with 90% of these shots free from brand information, it can be frustratingly difficult to source and buy the items. US-based online platform The Hunt has sought to bridge this gap by helping consumers track down fashion items they’ve seen online.
The Hunt’s members post images of their desired pieces – relying on a network of fellow fashion fans to source them. They can upload shots from any website or synch the profile with their Instagram, Tumblr or Pinterest accounts to directly import items they’ve ‘liked’. Descriptions and budget details can be added to guide the community with the search. Users then help one another identify the coveted items by posting exact or similar online retail information directly to the image.
To lend a competitive edge, member profiles show how many hunts an individual has solved or what hunts they have started.
The Hunt has already gained huge traction prior to its official launch, with more than 65,000 active members reportedly already signed up. The core demographic using the site is 18 to 34-year-old female consumers.
Meanwhile, the number of referrals it generates is promising news for retailers. In December 2011, members generated more than 250,000 click-throughs to e-commerce sites, with conversion rates five to 10 times higher than other sources of web traffic.
“The Hunt is about making photos found on these sites as well as user-generated photos actionable; a visual Q&A that allows users to present a fashion dilemma that is then solved by the community,” explained Tim Weingarten, The Hunt’s co-founder and chief executive officer.
As we previously reported in Search Engine TheFind uses Facebook's Like, e-commerce sites are increasingly aping the features of visual social media sites in a bid to connect with legions of online members. For more on how brands can tap into the snowballing popularity of these platforms, see Visualise Me: Curation & the Tastegraph.