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Brief Published: 26 Aug 2021

Myystar Champions Sex-Positive Social Media

Extra
Myystar

Last week, user-generated content platform OnlyFans said it would soon ban adult material. In response, American rapper Tyga has unveiled plans to launch a rival service called Myystar that will offer users creative freedom and new ways to monetise their content.

Faced with widespread backlash from its users, OnlyFans is now delaying making the changes to its content policy. But it may have already alienated the very users responsible for its meteoric rise. The move would have displaced a large proportion of its two million creators, who are reported to have collectively earned more than $5bn on the platform.

The slow but steady gentrification of OnlyFans has created new opportunities for direct-to-fan disruptors such as Myystar to fill a gap in the market for uncensored, user-generated content. The platform, which is due to launch in October, sets out to provide a space for a wide variety of creators – from sex workers to celebrities.

Tyga was said to be the fourth top earner on OnlyFans before he deleted his account shortly after news of the proposed changes. He also owns his own talent management agency for content creators, Too Raww. Moving forward, he will bring his existing roster to Myystar and recruit new talent.

In a bid to lure other creators to the sex-positive platform, Myystar will only take a 10% cut of its users' earnings as opposed to the 20% taken by OnlyFans. As well as offering features relevant to the music industry, it is further modernising subscription-based media by giving members the ability to sell NFTs on the Ethereum blockchain – opening up new possibilities for monetisation.

To learn how else media brands are gaining new ground by tackling outmoded taboos, see Retail & Media: Monetising the New Sexual Mood.

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