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Hybrid S/S 2017

A direction underpinned by radical material innovations, Hybrid explores the tension between synthetic and organic. Drawing on ideas seen in the Materials Focus 2016 report Super Natural, nature is amplified and inspires a scientific approach to manufacturing through grown materials and forms.

A youthful and reactionary outlook underpins the sustainable narrative of this direction, looking to forward-thinking technologies in preparation for an uncertain future.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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