In an evolution of our A/W 20/21 Fashion Direction Grounded, the desire for a simpler existence takes a nostalgic turn. The carefree pleasures of more analogue times – hobbies, weekend pursuits and doing things just for fun – imbue the trend with an optimism and playfulness that offer respite from 21st-century life.

Fashion: Analogue

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.