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Brief Published: 8 Jan 2014

Reed + Rader’s Fashion Gifs


New York-based digital artists Reed + Rader have created another set of captivating fashion gifs.

Models stand motionless against intensely dark and eerie backdrops, while moving graphics including fire, moonlight and flickering candles subtly animate the scenes. The completely digitally rendered backgrounds move gently to enhance the gifs’ surreal three-dimensional quality and strange feel.

The fantastical moving images blur the boundaries between surrealism and real life, and evoke the CGI aesthetic outlined in our Ultra-Surreal colour concept for Spring/Summer 2015, as well as our follow-up report, Ultra-Surreal Worlds.

Check out Reed + Rader’s dynamic Brave New World film – the first ever fashion video to implement the Unreal gaming software – in Digital Chromatics

See Halloween Market Watch 2013 for more key seasonal product trends and styling inspirations across fashion, interiors and food.