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Brief Published: 8 May 2015

Age-Defying Chocolate


UK-based company Esthechoc has developed the world's first beauty chocolate – a variety of dark chocolate that is said to promote skin health and slow down the signs of ageing.

Cambridge Beauty Chocolate comprises 72.6% cocoa and contains a high number of antioxidants thanks to the inclusion of Cocoa Polyphenol Crystals (a type of dietary supplement). Esthechoc recommends users consume one chocolate bar per day alongside their regular meals in order to see visible results.

The product has already entered the top five bestselling products in UK luxury department store Harrods' food hall before its official launch. As health and wellness becomes a widespread concern, we have, and will continue to see, the proliferation of ingestible products that successfully combine indulgence with functionality. These include candy that promotes good dental health as well as ice cream that has a relaxing effect.

For further examples of edibles that pack a health-boosting punch, see Next-Gen Functional Food, Edible Beauty and Dr. Skin's Drinkable Suncare. For more on how health-boosting foods and beverages are being engineered towards contemporary male consumers, see Functional Food for Men.

Ingestible beauty is inextricably linked with the concept of wellness, which is strongly driving the beauty market. See how in-and-out probiotics are growing in popularity in Rise in Topical Probiotics and how Gen Y and Z consumers are actively seeking out products and services that aid their wellbeing. Meanwhile, Next-Gen Dieting provides a holistic look at current and emerging trends in the diet and wellness industry.

Although the product is classed in the anti-ageing market – due to boosting skin regeneration and protecting against free radicals – the brand has cleverly shied away from loud, derogatory, 'anti-ageing' marketing. For more on how brands are appealing to a growing demographic of smart, 50+ consumers, see Boomer Beauty. Also look out for further examples of functional food innovation in our coverage of Vitafoods 2015