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Brief Published: 16 Nov 2015

Aloft’s Emoji-Based Room Service

Aloft Text it Get it

The Aloft hotel in New York is piloting an emoji-based room service offer called Text It Get It, which enables guests to order food, drink, toiletries and other useful items such as phone chargers to their rooms. Once guests have chosen their desired package, they simply text a string of corresponding emoji to the front desk – emoji menus are provided in the rooms.

Guests can choose from a selection of six packages that are curated to suit different needs and occasions. For example, The Re:Fresh package ($10) includes a tube of toothpaste, a toothbrush, a razor, shaving cream and deodorant, while The Hangover package ($10) comprises two bottles of VitaminWater, Advil tablets and two bananas.

Guests who order The Munchies package will receive a bottle of Coca-Cola, a bag of Doritos, a Snickers bar and a chocolate brownie ($10). Adventurous guests can also choose a Surprise Me selection for $25, which offers a spontaneous package of fun items.

See Emoji-Based Food Delivery for a similar initiative. For a wider look at how the icons can be harnessed by brands, see The Emoji Economy. For further insight into the use of technology and social media channels to enrich guest experiences, see High-Tech Hospitality – part of our Future Service Industry Trend.