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Brief Published: 6 Aug 2019

Nestle’s Category-Changing No-Added-Sugar Chocolate Bar


Neatly ticking the health, sustainability and innovation boxes, Nestle has crafted a chocolate bar that contains zero added sugar by using the white pulp that coats cocoa beans as a natural sweetener. The resulting dark chocolate bar contains 40% less sugar than similar bars with added sugar.

Much of the pulp, which is white and fleshy, is often sacrificed during the production process. However, the Swiss multinational's creative use of this overlooked ingredient cuts down on food waste and utilises a delicious edible by-product.

The chocolate bar will be initially released in Japan this Autumn, with further roll-outs to follow on a more global scale.

This initiative represents a much wider – and globally pressing – concern around food waste reduction, as well as new attitudes towards overlooked ingredients that are fast becoming tomorrow's luxury products. For more on these topics, see Feeding Tomorrow's Consumer and New Food Covetables.

For a wider analysis of opportunities that exist within the realms of greener business practices, see Towards Our Sustainable Future. Meanwhile, Supermarket of the Future: Lessons in Eco-Ethical Excellence covers waste reduction and eco-aligned food retail that upholds exceptional product and service standards.