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Brief Published: 4 Feb 2020

New App Mine Gives Consumers Ownership of Their Data


Globally, 81% of consumers say they’ve become more concerned with how companies are using their personal information (IBM, 2019). New platform Mine allows consumers to see their data footprint, and provides tools to give back ownership of their private information.

UK-based start-up Mine maps the brands that consumers have interacted with to plot where their data is being held. The platform accesses this information via individuals’ email accounts but, crucially­, does not collect, store or access consumers’ personal information itself. Mine then displays the companies who have stored the user’s data, and provides the option to retrieve this information. By streamlining the process of consumers’ legal ‘right-to-be-forgotten’, Mine provides an easy way for people to permanently delete data that a variety of companies hold. Founded in 2019, Mine launched its platform in January 2020 and is building its database of companies that consumers can retrieve their information from.

The company also provides helpful tips such as what to do when your data privacy is breached, and how to teach internet-safety literacy to children via its blog, furthering its mandate to help build consumers’ privacy awareness.

Data privacy is a growing consumer concern – and therefore for brands too. Companies need to heed demands for brand transparency around data collection if they are to remain successful; by joining platforms such as Mine, brands can demonstrate their dedication to their consumer’s information safety. 

See Ready for Web 3.0? Consumers Reclaim Control for more on the future of data capture and storage, and Targeting the Future Consumer for brand-led solutions to personal information literacy.