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Brief Published: 11 Aug 2016

New Data Confirms Rise in Tattoo Trends

Extra
Ukrainian tattooist Rita Zolotukhina's feminine floral designs

New statistics from online catalogue of ideas Pinterest reveal an increase in visual traffic for on-trend tattoos, confirming findings from our New Ink: Millennials & Tattoos report.

According to Pinterest, there has been a rise in UK consumers pinning images of on-trend tattoo designs. In the last six months, geometric tattoos have been pinned 24% more, while watercolour tattoos have seen a 31% increase in pins during the same period.

One of the most catalytic tattoo design trends – soft, feminine florals such as those delivered by Ukrainian tattooist Rita Zolotukhina, have seen the biggest increase in pins in the past six months, at 39%.

All three popular design styles were highlighted in our New Ink: Millennials & Tattoos report, which looks at the growing demand for tattoos from millennial consumers – a generation that sees tattooing as a key form of self-expression.

These trends also reveal how the art of tattooing is shifting towards more contemporary visual designs and new subtle applications, which will inspire more uptake from dynamic consumers.

This increase in visual tattoo trend sharing also shows promise for the temporary tattoo market. According to Pinterest, temporary tattoos have seen a 26% increase in pinning in the same period. This trend is particularly relevant to Gen Z consumers, who value the freedom to swap and change their visual styling.

For more on temporary tattoos, see Temp Tats: Gen Z Trend in New Ink: Millennials & Tattoos and The Future of Temporary Tattoos

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