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Brief Published: 30 Jan 2020

New Puffer Jacket is Stuffed with Flowers


Instead of the commonly used duck or goose down, sustainable clothing and tech-innovation company Pangaia uses a patented filling of shredded flowers in its new capsule collection of puffer jackets.

Flwrdwn – a combination of shredded wildflowers, a vegetable waste-based biopolymer and an aerogel – is the latest technological innovation from Pangaia, which has been in development within the company for over 10 years. In addition to being a cruelty-free alternative to goose or duck down (as well as being hypoallergenic thanks to the lack of feathers), the natural ingredients of Flwrdwn also make it a sustainable option, as many vegan filling options contain synthetic materials. The wildflowers are also harvested using a regenerative method that does not require irrigation, making it kinder to the environment.


The jacket’s filling is fully biodegradable, while the outer layer is made from 100% recycled nylon and polyester. However, as with any recycled plastics, microfibres can pose a huge issue, as they make their way from the washing machine back into the ocean. Pangaia, whose specialist research lab is based in Italy, is hoping to change the need to use recycled plastics in the manufacturing of these jackets, and is working on a number of other biodegradable-material innovations, including a seaweed fibre, of which it has already produced a collection of T-shirts. Additionally, the company has developed recycled-cotton tracksuits and a series of botanical dyes.

Brands like Pangaia are wise to combine the worlds of fashion and tech in order to discover new and innovative ways of becoming more sustainable. For more on sustainable fashion initiatives, see Look Ahead 2020: Fashion as well as Leveraging Longer Product Life and The Wealth in Waste from our Macro Trend Towards Our Sustainable Future. Read our most recent Sustainability Round-Up for other recent highlights.