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Brief Published: 17 Feb 2020

New Releases Help Women Access Sexual Pleasure


As discussed in Female Sexuality in Focus, brands are busting taboos, amplifying education and creating new experiences to boost women’s pleasure. We highlight some of the newest releases supporting female satisfaction and promoting sexual wellness and equality.

  • Out in the Open: Sex-tech devices are no longer restricted to the bedroom, as brands like US-based Crave increasingly design devices to be worn in public. At this year’s Consumer Electronics Show (CES), Crave debuted its Vesper Touch and Tease devices, due to launch later this year. The miniature bullet vibrators are made to be worn on the fingers as jewellery when not used intimately, in a bid to remove the taboo around female sexual pleasure toys. The brand also had a ‘build-your-own vibrator’ workshop during CES to help consumers understand the complex engineering and workmanship that goes into its technologies. See CES 2020 Trends Preview to understand why the inclusion of sex tech at this year’s CES was particularly noteworthy.
  • Learn Your Thrill Points: Beyond providing devices for pleasure, sex-tech brands now want to help consumers understand their orgasms. Also at CES, US brand Lioness demonstrated its new app, designed to pair with its eponymous Lioness vibrator. The device features sensors that track the user’s biofeedback of temperature, muscle tension, pressure and movement. Their data is then recorded on the app, so that people can experiment with their bodies and learn how to better achieve climax.
  •  Plugging the Pleasure Gap: Due for release at the end of February 2020, US author Katherine Rowland’s book The Pleasure Gap: American Women and the Unfinished Sexual Revolution examines sexual pleasure inequality between men and women. Rowland’s research finds that 40% of US women experience low sexual desire. Innovative beauty companies such as Hers are already ahead of the game, providing women with sexual wellness supplements, but there’s rich opportunity for more brands to enter the space and tackle western culture’s “troubled relationship with female sexual expression”.

For more initiatives empowering consumers with education on intimacy, read Bridging the Sexual Knowledge Gap in Contemporary Courtship.

The Pleasure Gap