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New Rules for Leisure-Led Malls

Generic malls are floundering, but innovative new projects show evidence of a strong future for reimagined shopping centres. From turbo-charged esports entertainment hubs to upgraded ‘kidscapes’ and the latent wellness opportunity, we track the growing power of the leisure-led mall – a high-footfall-driving model likely to skyrocket post-Coronavirus as the appetite for IRL experiences swells exponentially.

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We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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