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Brief Published: 12 Jun 2017

New Skincare Line Luxuriates Holistic Beauty

New luxury skincare brand Orveda merges clinically proven biochemistry and modern holistic therapies, catering to the contemporary consumer’s hunt for efficacy-backed products grounded in spiritual wellbeing.  

Launching exclusively with luxury London department store Harvey Nichols on July 1, the brand is founded by the former chief executive of L’Oréal and Lancôme, Sue Y. Nabi. Orveda will draw on Nabi’s 20-year career working at the forefront of skincare technology innovation, with a long-held passion for spirituality, taking a ‘beauty as health first’ approach.

She describes the range as “a high end, alternative and flawless experience of super-concentrated, high-active healing formulations that provide immediate results, whilst being clean, green and vegan”.

Harnessing the current trend for employing ‘good bacteria’ to improve skin’s strength, key ingredients include probiotics, prebiotics, hyaluronic acid and bio-fermented Kombucha black tea (see Bacteria Beauty). It shrewdly veers the skincare conversation away from anti-ageing and towards ‘skin health’.

Orveda’s 18-piece product range will feature five cleansers, three creams, five masks, three intensive treatments, one eye product and the brand’s self-assigned hero product, The Healing Sap (£125 [$160]) , a skin tonic and serum that uses papaya enzymes, probiotics and micro-algae extracts to boost skin’s brightness. Each product also comes with a professional-grade tool to aid application, such as medical-grade compresses for the Cleansing Bamboo and Aromatic Water products and silicone pinpoint applicators for the Botanical Poultice Serum.

For more on spirituality’s drive within beauty, see Make It Magic: New-Age Beauty, and for more on the snowballing wellness trend across categories, see The Business of Wellbeing