Far from muting consumer demand for sustainable brand behaviour, in many instances Covid-19 has amplified the hunger for eco-conscious consumption – an attitude that needs to be transferred to brands’ spaces. From megastars like Nike, Ikea (grandstanding with flagships that promote a trailblazing agenda), to compact boutiques from independents in beauty, food and footwear, 2020’s new normal is rich in inspiration.
New Sustainable Brand Spaces
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