New Vaping Device Gives a Vitamin Fix Without the Nicotine
As wellness continues to drive consumer and industry behaviours across the board, brands are finding new and inventive ways to boost consumer health. The latest avenue being explored is vaping, with New York start-up Sparq's odourless, eco-friendly alternative swapping nicotine for vitamins.
Vitamin Air is available in three varieties. Fuel contains amino acids for better endurance; Pure features blueberry, purported to have anti-ageing properties; and Melt has metabolism-enhancing green tea and acai berry. They come in two flavours: strawberry and vanilla.
Unlike traditional vaping devices, no harmful byproducts are produced when the solution is heated. Vitamin Air is also being marketed as a more eco-conscious alternative to traditional plastic vaping devices, thanks to its sustainable wooden 'filter' and reusable, compostable stainless-steel shaft.
This invention taps into the wellness market by commandeering an established consumer habit. This enables consumers to adopt healthier lifestyle choices with minimal effort, which in turn promotes a higher long-term success rate than average for such changes.
The start-up ran a crowdfunding campaign on Indiegogo in December 2018 and raised $108,000 – 584% over its target.