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New-Gen Home Improvement Part 1: From DIY to Do-It-For-Me

Changing attitudes towards home improvement – particularly the boomer-led shift from DIY to Do-It-For-Me, and the millennial appetite for rentals and co-steered conceptualisation – are spurring savvy new retail strategies. From skills clinics to tool libraries and a major outsourcing opportunity, we spotlight the most relevant tactics. 

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