Next-Gen Funeral Parlour Promotes Holistic Rituals
As we outline in The Death-Positive Movement and Reframing Death, loss is no longer a taboo topic, but one that consumers and brands alike are openly tackling. Next-gen London funeral home Exit Here acknowledges this shift with its modern mourning space that promotes a holistic approach to end-of-life rituals.
British hospitality entrepreneur Oliver Peyton partnered with local design agency Transit Studio to create a modern, uplifting funeral parlour that puts people at ease. The design rejects dark colours and quasi-macabre notions of death. Brightly coloured walls, mid-century modern furniture and thoughtful art aim to evoke “the eclectic feel of home, something that, like life, has come together over time,” according to Ben Masterton-Smith, Transit Studio’s director.
Exit Here’s services bolster this welcoming ambiance. Employees collaborate with the bereaved to devise “life-affirming funerals” that honour the deceased and weave in multi-faith or secular values. Exit Here provides caskets and urns with modern, sleek shapes and unconventional decorations, such as a casket painted with a skull motif referencing Mexico’s Day of the Dead celebration. There’s also the option of a natural burial at Berkshire-based Sheepdrove Organic Farm.
Exit Here isn’t the only company encouraging meaningful mourning rituals. As we profile on The Brief, digital support system The Grief Network helps young adults deal with bereavement, while start-up Ever Loved offers a social media-style interface for planning funerals with dispersed families (see also The Brief). This is part of a shift toward acknowledging mortality, that we highlight in 10 Wellness Trends to Watch 2019.
Bereavement is not the only area where brands have an opportunity act as sympathetic allies. People are increasingly open to new methods of support for navigating all tricky life phases. For more on this phenomenon, see Meet the Chatbots Supporting Consumers’ Mental Health and Serving the Self-Care Generation.