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Brief Published: 3 Mar 2020

Next-Gen Vets: Empathetic Pet Care

Bond Vet

The veterinary visit is being reimagined, as innovative next-gen pet care spaces enter the market – including New York’s Bond Vet, which has launched with two NYC locations, and Manhattan’s Small Door, which opened in January 2020.

Both spaces feature empathetic interiors and practices that aim to alleviate anxiety in humans and animals alike. Bond Vet’s clinic is furnished with natural materials like scratch-friendly sisal and pet-safe plants, while the room used to conduct euthanasia features dimmable lights, soothing playlists and a menu of herbal teas. Small Door’s waiting-room nooks allow animal clients to avoid confrontation, and both companies offer cat and dog treats upon arrival to facilitate positive associations with the space.

Bond Vet’s “wet nose, warm heart” and “in my next life, I want to be my dog” wall displays encourage owners to update their social feeds while visiting – a feature that will appeal to the social media-minded Creature Curators outlined in Meet the Pet People: 5 Creature-Loving Cohorts. Small Door’s Instagram features local pet-fluencer clients like Frenchie duo @peanutandhazel_nyc and toy poodle @ted_gram.

More accommodating schedules and transparent pricing are further aspects improving the traditional vet visit. Bond Vet’s $75 flat-rate appointments are available until 10 pm every day of the year, while all tiers of Small Door members can access 24/7 care via a mobile app.

The facilities also connect their creature-loving community with pet-friendly brands. Bond Vet’s dog yoga, or doga, is hosted in partnership with Vancouver activewear brand Lululemon. Small Door hosts Spaw Days, an ongoing partnership with New York skincare and fragrance brand Malin + Goetz, providing mini-facials and massages for both pet and owner.

It’s a lucrative space for brands to target as veterinary care is the fastest-growing sector of the pet industry (see Global Pet Expo 2019). For more on the multitude of opportunities pet care presents, see Meet the Pet People: 5 Creature-Loving Cohorts. Watch for our coverage of Global Pet Expo 2020, publishing March 9.