We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics events
calendar		 blog
view all
reports
 		about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Media & Marketing

New Attitudes to Love and Sex

Gen Z and millennial attitudes to love, sex and dating are in constant flux. We explore the drivers behind the evolution of romance among the Tinder generation, and identify key strategies marketers can use to engage with this demographic in relevant ways.

Share:
Published:
14 Feb 2017
BY: SMG
DOWNLOAD PDF
RELATED REPORTS
Female Sexuality in Focus
Female Sexuality in Focus Female Sexuality in Focus The femtech industry is booming, driven by shifting attitudes and tech innovations catering to female sexual wellness, pleasure and consent. With the conversation sparked by the #MeToo and #TimesUp movements, women are reclaiming control of their sexuality. We reveal how companies can empower them to do this.
Consumer Lifestyle
Consumer Attitudes
16 Jul 2018
SXSW 2018: Beyond Prime Time
SXSW 2018: Beyond Prime Time SXSW 2018: Beyond Prime Time Millennials spend up to 18 hours a day consuming media. From micro content for niche platforms to audience segmentation on a spectrum, brands and storytellers at SXSW Interactive 2018 discussed strategies to gain and maintain access to consumers experiencing 'infinity content'.
Media & Marketing
SXSW 2018
23 Mar 2018
Reinvigorating Femcare Products
Reinvigorating Femcare Products Reinvigorating Femcare Products The social stigma surrounding female menstruation is evolving as progressive start-ups, brands and designers dare to confront social taboos.
Product Design
Art & Design
16 Mar 2018
Rewiring Relationships
Rewiring Relationships Rewiring Relationships Consumers are challenging conventions around relationships, dating and sex. Artificial intelligence and virtual-reality tech will radically reshape how people meet and connect – from apps that stop 'catfishing' with machine learning, to dating in fully immersive digital worlds.
Consumer Lifestyle
Consumer Attitudes
14 Feb 2018
Gen X: Unsettled Midlifers
Gen X: Unsettled Midlifers Gen X: Unsettled Midlifers As Gen Xers grow older, they're finding themselves on the fringe, once again ignored and let down by society. Nostalgia-seeking late bloomers are challenging the stigma around cohabiting with older family members and celibate living. We explore what brands can do to engage and empower these unsettled midlifers.
Consumer Lifestyle
Demographics
03 Jan 2018
VIEW ALL Reports
Lasting: App for Healthier Marriages
Lasting: App for Healthier Marriages Lasting: App for Healthy Marriages New York-based tech start-up Lasting has launched an app of the same name that provides a mobile, personalised and affordable way to maintain a happier, healthier marriage.
Consumer Lifestyle
Science & Technology
27 Dec 2017
Marketing to the Recently Divorced
Marketing to the Recently Divorced Marketing to the Recently Divorced Icelandic brand Eyri Iceland Mattresses launched a new marketing campaign this week aimed at the recently divorced. The proposition of Splitsville – according to LP/AD, the Canadian ad agency behind it – is that a good mattress is key to surviving heartbreak.
Media & Marketing
Advertising & Branding
02 Aug 2017
High-Speed Families: New Dynamics
High-Speed Families: New Dynamics High-Speed Families: New Dynamics Today's families are diversifying in many different ways – and brands that want to stay relevant need to keep up with changes to their tech habits, structures and priorities. We reveal what they are.
Consumer Lifestyle
Consumer Attitudes
31 Jul 2017
Packaging Futures: Diversity
Packaging Futures: Diversity Packaging Futures: Diversity Packaging is advancing into an expression of personal values and identity. Yet with identities taking more diverse forms than ever and growing demand for accessible solutions that champion inclusivity, brands face a daunting task. Here, we show you how getting this challenging new dimension right makes packaging design all the more rewarding.
Product Design
Packaging
11 Jul 2017
Mumbrella 360 Conference 2017
Mumbrella 360 Conference 2017 Mumbrella 360 Conference 2017 Experts came together at media and marketing conference Mumbrella 360 in Sydney to explore ways to build a relevant brand in today's political and social environment. Marketers focused on using experiential marketing to build brand equity, the advantages of speed and reactivity in marketing strategy, and how to better understand and market to Gen Z.
Media & Marketing
Advertising & Branding
22 Jun 2017
Bumble App’s Pop-Up Heroine Hub
Bumble App’s Pop-Up Heroine Hub Bumble App’s Pop-Up Heroine Hub Female-focused dating app Bumble is hosting a month-long pop-up in New York, adding an experiential dimension to its broadening mission of “creating an empowering, safe place for members of modern society to meet the important people in their lives”. 
Consumer Lifestyle
Consumer Attitudes
13 Jun 2017
Biem: Virtual Sexual Health Service
Biem: Virtual Sexual Health Service Biem: Virtual Sexual Health Service New York City-based start-up Biem has released the world's first virtual sexual healthcare service.
Consumer Lifestyle
Science & Technology
12 Jun 2017
Meet the Independent Singletons
Meet the Independent Singletons Meet the Independent Singletons As the number of single-person households soars, we analyse those who are trading settling down for solitude and self-discovery, alongside the growing number of couples who choose to live apart.
Marketing
Stylus
09 Jun 2017
Stationery Trends: NSS 2017
Stationery Trends: NSS 2017 Stationery Trends: NSS 2017 Key trends and highlights from North America's National Stationery Show, a platform focused solely on stationery and paper goods.
Product Design
Accessories
31 May 2017
Axe Tackles Toxic Masculinity
Axe Tackles Toxic Masculinity Axe Tackles Toxic Masculinity US deodorant brand Axe continues its mission to reframe masculinity for a more diverse world (see The Art of Rebranding) with its new Is It OK for Guys To? campaign.
Media & Marketing
Advertising & Branding
18 May 2017
Just a Baby: Tinder-Style App for Aspiring Parents
Just a Baby: Tinder-Style App for Aspiring Parents Tinder-Style App for Parenthood 'Swipe and match' app Just a Baby promises to give "anyone that's dreamt of being a parent the key to finding a match in a simple and easy way".
Consumer Lifestyle
Consumer Attitudes
17 May 2017
Retail’s New Prestige Players
Retail’s New Prestige Players Retail’s New Prestige Players Demographic changes and attitudinal shifts regarding family, organised religion, sex, drugs and wellness are fuelling a powerful new suite of prestige-worthy retail categories. From the premiumisation of pets to neo-spirituality and more sophisticated languages for formerly taboo pleasures, we spotlight the new need-to-know sweet spots.
Retail
Insight & Innovation
11 May 2017
Independent Singletons
Independent Singletons Independent Singletons As the number of single-person households soars, we analyse those who are trading settling down for solitude and self-discovery, alongside the growing number of couples who choose to live apart.
Consumer Lifestyle
Consumer Attitudes
03 May 2017
Tinder’s Modern Dating Myths Survey
Tinder’s Modern Dating Myths Survey Tinder’s Modern Dating Myths Survey US-based dating app Tinder has released the results of its Modern Dating Myths survey, debunking stereotypes of online daters. 
Consumer Lifestyle
Consumer Attitudes
02 May 2017
Marketing to LGBTQ Consumers
Marketing to LGBTQ Consumers Marketing to LGBTQ Consumers The LGBTQ community is estimated to consist of 450 million people globally, with 80 million in China alone. More people are identifying as LGBTQ and are demanding new ways to engage with brands. We explore the attitudes and drivers of this diverse segment of the global population, and identify key strategies marketers can use to approach them.
Media & Marketing
Advertising & Branding
11 Apr 2017
SXSW 2017: Alt-Perspectives
SXSW 2017: Alt-Perspectives SXSW 2017: Alt-Perspectives Media and marketing experts at this year's South by Southwest festival stressed the need to develop alternative perspectives on influential consumer groups, from the Arab digital generation to high-earning millennial women. We reveal what defines them and how brands should represent them.
Consumer Lifestyle
SXSW 2017
23 Mar 2017
Valentine’s ‘17: Marc Jacobs’ Innuendo-Fuelled Infomercials
Valentine’s ‘17: Marc Jacobs’ Innuendo-Fuelled Infomercials Marc Jacobs’ Valentines Infomercial One of the standout retail initiatives for Valentine’s 2017 comes from US pop-culture provocateur Marc Jacobs. The fashion designer has gone against the traditionally schmaltzy romantic grain with a trio of short, low-fi commercials that echo the sex hotline infomercials that were prevalent during late-night 90s TV shows.
Retail
Advertising & Branding
14 Feb 2017
Retail: Valentine’s Strategies, 2017
Retail: Valentine’s Strategies, 2017 Valentine’s Strategies, 2017 Shifting attitudes towards romance, a still-rampant appetite for personalisation and the promise of self-help are fuelling Valentine's 2017 – making 'Red Saturday' a retail force to be reckoned with. Straddling feminism-fuelled Galentine's celebrations, love workshops, tongue-in-cheek infomercials and customisable social comms, we track the ideas with the most mileage.
Retail
Digital Commerce
09 Feb 2017
Here Come the Homebodies
Here Come the Homebodies Here Come the Homebodies More people are prioritising housebound pursuits, delighting in the joy of missing out and enhancing their homes with DIY projects. The trend is manifesting globally, with cultural influences including Scandinavian philosophy hygge and Chinese subculture zhai.
Consumer Lifestyle
Consumer Attitudes
06 Feb 2017
Marketing to New Parents
Marketing to New Parents Marketing to New Parents New parents represent a huge demographic that's currently underserved by marketers. We explore the ways brands can better meet their needs and solve their problems, building more lasting relationships as a result.
Media & Marketing
Advertising & Branding
26 Jan 2017
Pop Culture Round-Up: August 2016
Pop Culture Round-Up: August 2016 Pop Culture Round-Up: August 2016 Our pop culture round-ups map where trends came from and where they might be headed, identifying where individual branches of media intersect in the cultural remix lab of social media platforms and fan communities.
Media & Marketing
Arts & Pop Culture
22 Sep 2016
Modern Dating Update: Rethinking Relationships
Modern Dating Update: Rethinking Relationships Modern Dating Update Building on insights from our Modern Dating report, we track the influential groups tackling romance in surprising ways and reveal products, apps and services catering to new rites of passage.
Consumer Lifestyle
Consumer Attitudes
05 Sep 2016
The Gender Agenda
The Gender Agenda The Gender Agenda Gen Z attitudes towards gender and sexuality are considerably more fluid and evolved than those of previous generations – and it’s unlikely they’ll leave those ideas behind as they grow up. Instead, as they enter the workplace, they will influence their older counterparts for the better. We explore the brands and influencers getting behind this change, and look at a future where gender universality is a reality.
Fashion
Fashion Lifestyle
18 Jul 2016
Gender-Fluid Generation: Beauty Attitudes
Gender-Fluid Generation: Beauty Attitudes Gender-Fluid Generation: Beauty The open attitudes of young millennial and Gen Z consumers towards gender fluidity are driving them to shrug off labels and ignore 'normal' standards prescribed by the media and beauty industries. Stylus explores the rising tide of gender-fluid beauty influencers, new rebellious grooming trends, and the brands catering to this free-spirited consumer group. 
Beauty
Insight & Innovation
04 Jul 2016
Millennials: Does Sex Sell?
Millennials: Does Sex Sell? Millennials: Does Sex Sell? ‘Sex sells’ no longer rings true for the majority of millennials. Brands therefore have to adapt their marketing approach by finding innovative ways to re-engage with Gen Y consumers. We explore the opportunities and threats brands face.
Fashion
Advertising & Branding
16 Jul 2015
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS