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Brief Published: 18 Dec 2015

Jumeirah’s Interactive Booking Service

Jumeriah Inside

Dubai-owned international luxury hotel chain Jumeirah has partnered with Google to create a 360-degree interactive experience that allows would-be visitors to virtually tour its most luxurious sites before making a booking.

Called Jumeirah Inside, the virtual experience allows users to immerse themselves within different rooms in the hotels such as the Royal Suite in the Burj Al Arab in Dubai, as well as its decadent spa and indoor swimming pool. Users can watch short videos of guests using the facilities and engage further by clicking on different points of interest to generate 360-degree views.

As travel operators and hospitality brands consider the ‘negative space’ around a product or experience, traditional booking systems and mechanism are benefiting from a functional revamp. See Lucky Trip for another fresh approach to travel planning.

Meanwhile, Travel For The Experience Collector and Hospitality’s Evolved Sharing Economy highlight how unusual and immersive experiences are becoming more desirable than ever for today’s modern consumer.