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Brief Published: 10 Aug 2011

Levi’s Neighbourhood Store

Extra

Ramping up its offer to compete with the plethora of fast-fashion retailers encroaching on its denim territory, Levi’s is aiming to make its stores far more than just a place to shop for a new pair of jeans.

The result is a series of Neighbourhood shops, the latest of which is located in the trendy Palermo district of Buenos Aires, Argentina. The industrial-looking space is crafted from a former garage. The store includes a Tailor Shop that will fix and customise Levi’s denim – any other garment brought in by customers.

According the brand – which claims to produce the most recognisable and the most imitated clothing in the world – the latest initiative is not just about selling jeans and accessories, but about becoming an active part of the communities it serves.

The Buenos Aires location follows similar Neighbourhood store concepts in New York’s Meatpacking District and Malibu in Los Angeles, with stores in the bohemian area of Le Marais in Paris and the style-centric district of Jardins in Sao Paulo slated as being the next up.

Levi's

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