We use cookies to give you the best personal experience on our website. If you continue to use our site without changing your cookie settings, you agree we may place these cookies on your device. You can change your cookie settings at any time but if you do , you may lose some functionality on our website . More information can be found in our privacy policy.
Please provide more information.
Stylus no longer supports Internet Explorer 7, 8 or 9. Please upgrade to IE 11, Chrome, Safari, Firefox or Edge. This will ensure you have the best possible experience on the site.
stylus
trends		 consumer
lifestyle		 consumer
product		 consumer
engagement		 topics view all
reports		 events
calendar		 blog about
stylus		 login
stylus trends
Consumer Lifestyle
Food, Beverage & Hospitality
Fashion
Beauty
Product Design
Colour & Materials
Retail
Media & Marketing
topics
view all reports
events calendar
blog
about stylus
T&C
careers
contact us
login
Consumer Lifestyle

Seniors Level Up

Independent, knowledge-seeking and surprisingly optimistic, today's seniors are challenging conventional thinking about ageing. Brands must understand their values and refresh marketing messages to engage this lucrative market.

Share:
Published:
12 Oct 2015
BY: Kate Johnson & Daniel do Rosario
DOWNLOAD PDF
RELATED REPORTS
United Income: Financial Empowerment for Seniors
United Income: Financial Empowerment for Seniors Financial Empowerment for Seniors US fintech start-up United Income has created a digital financial advice platform to help retirees or people approaching retirement spend their money more effectively.
Consumer Lifestyle
Science & Technology
09 Oct 2017
UK Boomers & Seniors: Ageing Anxieties
UK Boomers & Seniors: Ageing Anxieties Boomers & Seniors: Ageing Anxieties The top ageing-related concerns among over-55s in the UK are health issues, financial security and being moved from their homes, according to a report published this month by global market research group Mintel.
Consumer Lifestyle
Demographics
31 Aug 2017
Toyota’s Robot Helps Disabled Veterans
Toyota’s Robot Helps Disabled Veterans Toyota’s Robot Helps Veterans Paralysed US Army veteran Romulo Camargo is the first person in North America to trial Japanese automaker Toyota's Human Support Robot.
Consumer Lifestyle
Science & Technology
11 Jul 2017
Grandfest: Seniors Teach Heritage Skills
Grandfest: Seniors Teach Heritage Skills Grandfest: Seniors Pass on Skills UK retirement home developer McCarthy & Stone and British charity Royal Voluntary Service have launched a festival where seniors teach heritage skills to younger people.
Consumer Lifestyle
Demographics
03 Jul 2017
Senior Fitness: Channelling Wellness
Senior Fitness: Channelling Wellness Senior Fitness Mature health enthusiasts are embracing later life with a holistic approach to fitness. We explore how today's seniors are seeking wellness for mind, body and soul, and how brands can harness their spirit of adventure.
Consumer Lifestyle
Demographics
05 Jun 2017
VIEW ALL Reports
Ohmni Home Robot: Helping Families Stay in Touch
Ohmni Home Robot: Helping Families Stay in Touch Ohmni Home Robot California-based OhmniLabs has introduced Ohmni, an in-home communication robot built to replicate the experience of dropping in on a loved one, regardless of distance.
Consumer Lifestyle
Science & Technology
20 Apr 2017
Co-Housing Community for Older Women
Co-Housing Community for Older Women Co-Housing for Older Women A group of single women over 50 have created a co-housing scheme in Barnet, London, as an alternative to living alone in areas where they don't know their neighbours.
Consumer Lifestyle
Demographics
08 Mar 2017
The Purpose Collective
The Purpose Collective The Purpose Collective Driven by a desire for simplicity, focus and heightened self-awareness, a cross-generational tribe of purpose hunters are demanding a more mission-minded approach to life. We explore who they are and why they matter.
Consumer Lifestyle
Consumer Attitudes
27 Feb 2017
ElliQ: The Active Ageing Companion
ElliQ: The Active Ageing Companion ElliQ: The Active Ageing Companion Entrepreneur Yves Béhar's San Francisco-based Fuseproject studio has created ElliQ, an "emotionally intelligent robotic companion" designed to help older adults stay connected to the world.
Consumer Lifestyle
Science & Technology
26 Jan 2017
CES 2017: DIY Doctor
CES 2017: DIY Doctor CES 2017: DIY Doctor At this year's CES, brands unveiled innovative healthcare products that are equipping consumers with at-home tools for diagnosis and care.
Consumer Lifestyle
Health & Wellness
19 Jan 2017
Hyundai Designs Low-Cost Wearable Robots
Hyundai Designs Low-Cost Wearable Robots Hyundai's Low-Cost Wearable Robots South Korean car manufacturer Hyundai has designed affordable robotic exoskeletons that boost lifting ability, help disabled people to walk again and assist elderly users with mobility.
Consumer Lifestyle
Science & Technology
05 Jan 2017
The New Age of Ageing
The New Age of Ageing The New Age of Ageing New research is challenging brands to creatively reconsider how consumers approach ageing. 
Consumer Lifestyle
Demographics
11 Nov 2016
LDF 2016: Lifestyle Trends
LDF 2016: Lifestyle Trends LDF 2016: Lifestyle Trends London Design Festival plays host to a roster of fresh designs and curated exhibitions across the full range of product categories. Our round-up of the key lifestyle trends highlights new directions for urban living and working, inclusive design and enhanced sustainability.
Product Design
London Design Festival 2016
05 Oct 2016
Smartphone-Free Ride-Hailing for Seniors
Smartphone-Free Ride-Hailing for Seniors Ride-Hailing for Seniors In late August, global ride-hailing companies Uber and Lyft announced partnerships with service providers to allow seniors in the US to book cars over the phone, eliminating the need for smartphone apps. 
Consumer Lifestyle
Demographics
13 Sep 2016
Future Beauty: Accelerated Anti-Ageing
Future Beauty: Accelerated Anti-Ageing Accelerated Anti-Ageing Anti-ageing beauty is the fastest growing and highest grossing category in the industry, driven by a maturing population and increasing desire for preventative measures. With gene research progressing, topical treatments becoming more effective and modern ageing concerns being acknowledged, fountain-of-youth-like results are within reach. 
Beauty
Skincare
05 Sep 2016
Sensor System Predicts & Prevents Falls
Sensor System Predicts & Prevents Falls Sensor System Predicts Falls A sensor system developed by researchers at the University of Missouri can measure gait speed and stride length to analyse walking patterns and help predict whether a person is at risk of falling up to three weeks in advance.
Consumer Lifestyle
Science & Technology
05 Sep 2016
Active Ageing: Lifestyles at 45+
Active Ageing: Lifestyles at 45+ Active Ageing: Lifestyles at 45+ By rediscovering their passions and taking a proactive approach to their health, those aged 45 and over are entering an age of empowerment, a study by Facebook’s insights division has found. 
Consumer Lifestyle
Consumer Attitudes
12 Aug 2016
MeUndies Sponsors E-sports Influencers
MeUndies Sponsors E-sports Influencers MeUndies Sponsors E-sports Team US underwear brand MeUndies has acquired American e-sports team The Immortals as sponsored ambassadors.
Media & Marketing
Advertising & Branding
04 Aug 2016
Advanced Aesthetics
Advanced Aesthetics Advanced Aesthetics The reality of being 50+ in 2016 is one of post-punk attitudes, active lifestyles and an undiluted thirst for sub-cultural influences. Young at heart, and accounting for 70% of total household wealth, many brands are underserving or even ignoring this most lucrative – and growing – fashion demographic. 
Fashion
Fashion Lifestyle
18 Jul 2016
VIDEO: The Future Guest
VIDEO: The Future Guest VIDEO: The Future Guest Stylus’ Head of Food, Beverage & Hospitality Mandy Saven introduces our latest industry trend The Future Guest (publishing tomorrow), which explores the evolving needs of tomorrow’s consumer set against the travel and hospitality industries. Reports include:
Food, Beverage & Hospitality
Travel
28 Jun 2016
Impatient Upskillers
Impatient Upskillers Impatient Upskillers Learning-loving, impatient upskillers want to acquire new knowledge and engage in creative pursuits through instant, fuss-free formats. We explore new ways to reach the subsets of this influential group: skilful socialites, no-timers, next-gen onliners and DIY crafters.
Consumer Lifestyle
Consumer Attitudes
20 Jun 2016
The Freebird Club: Home Sharing for Seniors
The Freebird Club: Home Sharing for Seniors Home Sharing for Seniors The Freebird Club, an Airbnb-style home-sharing site for seniors, is set to launch in the UK and Ireland this month.
Consumer Lifestyle
Demographics
01 Jun 2016
Lifestyles of British Boomers
Lifestyles of British Boomers Lifestyles of British Boomers Just 42% of Britain's over-55s feel they have saved enough for a comfortable retirement, according to a new report from market research group Mintel.
Consumer Lifestyle
Demographics
11 Apr 2016
Spotlight on Urban Spenders
Spotlight on Urban Spenders Spotlight on Urban Spenders Over the next 15 years, consumers in large cities will generate 91% of global consumption growth, according to a new report from the McKinsey Global Institute research firm. Among these urban spenders, just three demographic groups will account for more than half of the rise in global consumption.
Consumer Lifestyle
Demographics
06 Apr 2016
Wearable Technology Show 2016
Wearable Technology Show 2016 Wearable Technology Show 2016 The latest wearables are creating wellbeing communities, boosting safety and efficiency in the workplace, and migrating to new locations on the body beyond the wrist. We highlight the biggest opportunities for brands from the Wearable Technology Show.
Consumer Lifestyle
Science & Technology
30 Mar 2016
Guardian Circle: Crowdsourcing Safety
Guardian Circle: Crowdsourcing Safety Guardian Circle: Safety Network California-based start-up Guardian Circle has launched an app that links users in a peer-to-peer personal safety network.
Consumer Lifestyle
Science & Technology
29 Mar 2016
Hero: Smart Supplement Dispenser
Hero: Smart Supplement Dispenser Hero: Smart Supplement Dispenser New York-based start-up Hero has developed a smart device for sorting and dispensing pills and supplements.
Consumer Lifestyle
Health & Wellness
24 Mar 2016
New UK Consumer Tribes for 2016
New UK Consumer Tribes for 2016 New UK Consumer Tribes for 2016 Cash-rich seniors, secretive spenders and decision-making moms are among six emerging UK consumer tribes that will present significant opportunities in 2016, according to a December 2015 forecast from global market research firm Mintel.
Consumer Lifestyle
Consumer Attitudes
23 Dec 2015
Millennials: Not All the Same
Millennials: Not All the Same Millennials: Not All the Same The rules for engaging millennials (aged 21 to 34) need to change, as consumers within this demographic are displaying increasingly diverse traits, according to a December 2015 webinar from global market research firm Euromonitor International.
Consumer Lifestyle
Demographics
15 Dec 2015
Generation Bold: MENA Boomers
Generation Bold: MENA Boomers Generation Bold: MENA Boomers A cohort of 50- to 69-year-olds from the Middle East and North Africa is challenging convention by seeking out new experiences and behaving more like millennials (aged 21 to 34).
Consumer Lifestyle
Demographics
16 Nov 2015
VIDEO: Know Your Seniors
VIDEO: Know Your Seniors VIDEO: Know Your Seniors Our Seniors Level Up report looks at how today's seniors are challenging conventional thinking about ageing – and reveals their surprisingly optimistic, knowledge-seeking and independent mindset.
Consumer Lifestyle
Demographics
08 Oct 2015
Raw Human
Raw Human Raw Human For future consumers, everyday moments spark a frisson of excitement, and technologies that stir the senses are the ultimate aspirational purchase. We track the evolution of the consumer desire to be engaged as real, emotional human beings.
Consumer Lifestyle
Get Real
18 Sep 2015
Speakset: Skype for Seniors
Speakset: Skype for Seniors Speakset: Skype for Seniors Speakset is a new video-calling service designed especially for seniors. The system reduces the risk of social isolation, as well as enabling health workers to carry out remote consultations for patients with impaired mobility.
Consumer Lifestyle
Demographics
12 Dec 2014
New Attitudes to Ageing
New Attitudes to Ageing New Attitudes to Ageing From millennials to boomers, consumers around the world are developing new attitudes to ageing, opening up fresh opportunities for product innovation, tailored services and sophisticated marketing strategies.
Consumer Lifestyle
Consumer Attitudes
28 Jul 2014
3D-Printed Meals for the Elderly
3D-Printed Meals for the Elderly 3D-Printed Meals for the Elderly Researchers at German company Biozoon Food Innovations are working on a 3D printer that creates food specifically for elderly people.
Food, Beverage & Hospitality
Product Innovation
17 Apr 2014
SensFloor: Connected Carpets
SensFloor: Connected Carpets SensFloor: Connected Carpets SensFloor is a conductive underlay that can turn a carpet into a high-tech monitoring system. The sensor-based system can detect when people are walking and lying on it – and send out emergency alerts if they have been lying unresponsive for a long time. 
Consumer Lifestyle
Science & Technology
10 Mar 2014
Care Predict: Senior Health
Care Predict: Senior Health Care Predict: Senior Health The Care Predict Tempo is an activity tracker for seniors that aims to predict the early signs of ill health. The $169 wearable device, which is similar to popular fitness bands such as Fitbit or Nike’s Fuelband, monitors the user’s day-to-day activity levels for symptoms of erratic behaviour or health issues. 
Consumer Lifestyle
Science & Technology
07 Mar 2014
Rise in Older Americans in Work
Rise in Older Americans in Work Rise in Older Americans in Work The number of older Americans in the workforce is set to rise over the next eight years, according to data published in December 2013 by the US Bureau of Labour Statistics. By 2022, 32% of US citizens aged 65 to 74 will still be in work, up from 26.8% in 2012.
Consumer Lifestyle
Demographics
13 Jan 2014
Amazon Targets 50+ with Healthy Living Store
Amazon Targets 50+ with Healthy Living Store Amazon’s 50+ Health Store US e-tail giant Amazon has launched a new e-shop specifically aimed at seniors in a bold move to tap into the so-called ‘silver pound’.
Retail
Digital Commerce
23 Apr 2013
Senior Living: A Nuanced Approach
Senior Living: A Nuanced Approach Senior Living Rapidly ageing populations are creating new business opportunities for brands that follow a nuanced approach to design.
Consumer Lifestyle
Demographics
15 Apr 2013
Ropit: Hitachi’s Self-Driving Vehicle Concept
Ropit: Hitachi’s Self-Driving Vehicle Concept Ropit: Self-Driving Car The Hitachi Ropit (Robot for Personal Intelligent Transport System) is a new self-driving vehicle concept from Japanese electronics company Hitachi. Designed to help Japan’s growing senior population get around urban areas more easily, the Hitachi Ropit can be remotely controlled using a tablet computer to pick up and drop off passengers.
Consumer Lifestyle
Transport
21 Mar 2013
Silverline: Apps for Senior Citizens
Silverline: Apps for Senior Citizens Apps for Senior Citizens Singapore-based Silverline is a project that adapts smartphones to meet the social, emotional and physical needs of elderly users. The programme’s suite of user-friendly apps are designed specifically for seniors, acting as replacements for basic features such as contact lists and reminder apps.
Consumer Lifestyle
Science & Technology
12 Mar 2013
Wonderwall: Assisted Living for the Elderly
Wonderwall: Assisted Living for the Elderly Wonderwall Researchers at the Technische Universität München (TUM) in Germany have developed a smart entrance hall system designed to help elderly residents keep track of personal belongings, store important information and even check their blood pressure.
Consumer Lifestyle
Science & Technology
22 Feb 2013
Clarity's Captioned Phone
Clarity's Captioned Phone Captioned Phone US tech firm Clarity has developed the Ensemble – an amplified telephone that transcribes and displays conversations as they take place, providing users with a closed-captioned record of conversations in real time. The phone, which retails for $229, displays conversations on a 7-inch colour touchscreen and can amplify sound up to 50 decibels.
Consumer Lifestyle
Science & Technology
25 Jan 2013
Casserole Food Network
Casserole Food Network Casserole Food Network UK-based social innovation company FutureGov has launched Casserole, a community network that allows home cooks in Surrey, England, to share leftover meals with neighbours who struggle to cook for themselves.
Food, Beverage & Hospitality
Consumer Attitudes
23 Jan 2013
‘Magic Carpet’ Maps 2D Images
‘Magic Carpet’ Maps 2D Images ‘Magic Carpet’ A team of researchers from the University of Manchester – among them a nurse, a chemical engineer and a psychologist – has developed a carpet that can map 2D images from beneath its surface. The carpet is fitted with plastic optical fibres and uses a tomographic technique to capture the images.
Consumer Lifestyle
Science & Technology
24 Sep 2012
Scent and Dementia
Scent and Dementia Scent and Dementia Looking beyond its traditional applications, fragrance is now being trialled as an appetite stimulant in healthcare settings. Stylus spoke to UK-based scent expert Lizzie Ostrom about her pioneering work in this field.
Consumer Lifestyle
Health & Wellness
03 Sep 2012
Audicus
Audicus Audicus Online hearing aid retailer Audicus is working to normalise and widen the accessibility of hearing aids to the general public through pricing and convenience.
Consumer Lifestyle
Science & Technology
20 Jul 2012
New Age Thinking: Design for The Elderly
New Age Thinking: Design for The Elderly Design for The Elderly As lifespans continue to increase and technology and globalisation create new opportunities, the design industry is beginning to see the emergence of a new breed of elderly consumer. Forcing the industry to rethink the stereotype of the frail and incapacitated aged, industrial designers are now creating a slew of subtle and streamlined accessories aimed at the new style-savvy ageing consumer.
Product Design
Product Innovation
10 Jul 2012
Redesigning Old Age
Redesigning Old Age Redesigning Old Age While the science of medicine continues to surge forwards thanks to advances in biotechnology, chronic disease treatment and regenerative therapies, the fact that the world’s population is becoming increasingly older is going to dramatically change life as we know it. Three speakers at Intelligence Squared’s recent If Conference in London highlight how this age group – and the phenomenon of ageing itself – could offer new opportunities for designers, retailers and companies.
Consumer Lifestyle
Demographics
30 Jan 2012
About Stylus Terms & Conditions Careers Contact Us

Updated
Related
 ©  PANTONE®TPX
 COATED
 RAL
 RGB
 HEX
 NCS