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Brief Published: 30 Jul 2012

2012 Travel Habits Revealed


An online survey for the Wyndham Hotel Group has revealed the travel habits of consumers from five different countries.

The study, carried out by Asian research company IFOP Asia in April 2012, surveyed just over 5,600 adults in cities in the US, Canada, China, Brazil and the UK about their summer plans. Findings included:

  • UK travellers are expected to take the longest holidays, with 25% travelling for two weeks or longer. Most American (73%) and Brazilian travellers (70%) plan to take trips lasting between three and seven days. Three-quarters of Chinese travellers expect to travel for five days or less.
  • Across all nationalities, midrange hotels are the most popular choice with over half (55%) looking for midrange or budget accommodations.
  • Over half (59%) of all travellers plan to travel with their families, while nearly a quarter (23%) intend to holiday with a partner.
  • Brazilian, North American and British respondents preferred beach holidays, while Chinese travellers favoured sightseeing trips.
  • Chinese holidaymakers ranked quality as the most important factor when choosing a hotel, while US travellers saw it as the third most important, after price and location.

The travel choices of Asian tourists are likely to continue to impact on international travel and hospitality companies. Read more on the expectations of Chinese travellers in our June 2012 report International Luxury Travel Market Asia

Wyndham Hotel Group