NikeLab: Packable Apparel
British fashion designer Kim Jones has collaborated with NikeLab on a packable clothing collection for athletes ahead of the Rio 2016 Olympics.
The neon-coloured Packable Sport Style set takes influence from the sports brand’s iconic late 80s era, and consists of waterproof trousers, shorts and tops as well as a revival of a Nike classic – the Windrunner jacket. The capsule collection is complete with a co-ordinating, multi-functional travel bag that can store the entire collection and other on-the-go essentials.
The manufacturing process is simplified by making the clothing from single sheets of fabric, enabling them to have as few seams as possible. Their construction makes the garments comfortable, and the use of lightweight material means they can be folded into the small pouches provided with each garment.
Understanding the desire for comfort while travelling, Jones’ collection enhances the experience for athletes and other travellers alike. Like a modular unit, the kit forms a foundation to a pleasant travelling experience: smooth, seamless and light for transportation.
With spending on active apparel and footwear predicted to rise in the next four years, read our Athleisure Impact report on how brands and retailers push to be more reactive. In lieu of consumers’ increasingly on-the-go lifestyles, our industry trend Shift first called out the importance of designing products with lightweight durable properties in mind. For how this impacts on ultra-portable packaging modalities, see In-Transit Packaging.
The NikeLab collection will be available on July 23, in time for the Rio 2016 Olympics.