Nike’s Modest Swimsuit Caters to Muslim Athletes
Available from February 2020, the Victory Suit is comprised of a tunic, trousers and separate hijab, and is designed to be lighter and more dynamic in the water than a wetsuit, as well as less figure-hugging.
While researching this new suit, following the success of their Pro Hijab in 2017, Nike found that having full-body coverage was not the only issue for Muslim women – having the suit be body-skimming and loose-fitting was just as important. In order to make this practical for swimming, Nike fitted the tunic with a built-in sports bra, as well as cuffs designed so that the sleeves won’t ride up when swimming. Additionally, both the tunic and pants boast a ventilation system inspired by the gills of fish to assist with ease of motion. The suit is made of Lycra and has a water-repellent finish to ensure it doesn’t become heavy like a wetsuit.
In addition to Muslim swimmers, the suit is also designed to be worn by women who are body conscious in traditional swimwear, or those who wish to avoid sun exposure when swimming. Modest dressing has become a global trend among women of non-religious backgrounds, creating a huge gap in the market for more covered-up options – particularly in activewear, where regular loose-fitting clothing or hijabs can often be impractical. Brands are becoming more alert to the differing lifestyles of their consumers, and are wise to recognise and act on this opportunity.
For more on modest dressing, see Fashion: Why the Femininity Focus? and Fashion and Beauty: Through a Modest Lens. To learn more about purpose-led design, see Instagangs: Design for Purpose and Nike for Nurses: New Sneakers Designed for Medical Workers.