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Brief Published: 22 Sep 2015

Key Takeaways: Packaging Innovations 2015


Stylus attended this year's Packaging Innovations show in London (September 16-17), which boasted a number of insightful talks and innovative new packaging directions. Highlights include:

  • Humanised Packaging: Benjamin Punchard, packaging insights director at global market research company Mintel, revealed hand-drawn aesthetics are still a popular way to humanise packaging. He cited British ready-meal provider Charlie Bigham's as best practice when it comes to illustrative packaging solutions. 
  • Luxury's Colourful Future: Punchard also said that consumers are tiring of the use of the colour black to denote luxury. He suggested that smart brands could experiment with a wider spectrum of colours in this realm. 
  • 'Long Tail' Luxury: US packaging specialist Sabrina MFG Group asserted that luxury packaging needs to have a functional afterlife. The company has created packaging for headphones that enables individuals to charge the product using a cable and battery hidden in the pack. 
  • Speedy Customisation: California-based distribution company Medea Inc has created a 'message in a bottle' concept, whereby individuals can change the message on a bottle using Bluetooth connectivity and a dedicated app within five seconds. Looking beyond the personalisation aspect, the company was keen to stress how valuable this sort of digital engagement can be for data-gathering purposes. 
  • Sophisticated Solutions for On-The-Go: UK-based packaging, printing and design specialists Duncan Print Group creates packaging solutions for street-food vendors. Its solution for artisanal chips is standout for its innovative clip system, which enables individuals to reseal containers for staggered consumption. These types of solutions are perfect for fast-moving consumers . For a wider look at upgraded fast-food formats, see Healthification of Fast Food.

For more on innovative packaging directions, see Packaging Futures: New Formats, Packaging Futures: In-Transit and Packaging Futures: Luxury.