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Product Design
Published: 12 Jun 2017

Motorrad Concept Link: Connected Urban Transport

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BMW Motorrad Concept Link

BMW has unveiled a new electric concept bike called the Motorrad Concept Link. The vehicle draws inspiration from intelligent connectivity developed for the Motorrad Vision Next 100 – a futuristic concept motorcycle launched by the brand last autumn. Establishing a new understanding of urban mobility, BMW predicts an era where connectivity and adaptability play key roles in transportation.

The zero-emissions two-wheeler reinterprets the link between the rider, the urban environment and the digital world by providing seamless connectivity on the road. The vehicle can be connected to the rider’s phone and can access the calendar to intuitively predict upcoming journeys and plan the fastest or most scenic route – as well as suitable playlists.

The traditional instrument panel is replaced with a projection onto the windscreen displaying speed, navigation and battery status. The handlebars are fitted with customisable shortcut keys for an uninterrupted riding experience.

Infotainment, route planning and communication controls can be accessed through a large touch panel which sits below the handlebars. Additional equipment also features integrated connectivity: stroking a signified stitch on the sleeve of a specially designed motorbike jacket opens and closes the luggage compartment under the seat.

See our Design Directions Sacred (for more intuitive innovations that aim to add an extra dimension to our physical world) and Amplify (which looks at how connected vehicles seamlessly integrate into our living spaces) for further inspiration.

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