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Brief Published: 6 Nov 2013

Etihad Airways Offers ‘Flying Nannies’


United Arab Emirates airline Etihad Airways has unveiled a brand new cabin-crew member – the Flying Nanny. The position has been created to assist families with unsettled children, making the flight that little bit easier (and quieter) for parents and fellow passengers.

Sporting orange aprons, the Flying Nannies will be able to deal with questions and requests from parents trying to cope with their children during the flight. They will also keep youngsters entertained with a range of activities including face-painting, puppets and magic tricks.

About 300 of the airline’s cabin crew have undergone training for the new roles, including gaining guidance on child psychology and sociology. The carrier is hoping to have 500 Flying Nannies in service by the end of the year.

For more examples of brands aiming to ease the stress of travelling with children, see the In Transit section of our report Hip Family Hotels, and for a wider look at food and service innovation in the airline sector, see Food In-Transit.