The era of post-truth is giving rise to a tranche of consumers who are rejecting excessive optimism in favour of hyper-pragmatic realism. We explore the implications for brands.

Positive Realists

Not yet a member?
Stylus membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you. Discover what you can achieve by becoming a member.