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Brief Published: 14 Sep 2010

Pop-up Magtailing

Extra

Independent fashion, photography and art publication 125 Magazine has just launched 125 West, a brand extension in the form of a boutique store in London’s Soho, just in time for both London Fashion Week and the London Design Festival.

Demonstrating the growing trend for magazines moving into the retail sector (and vice versa), the pop-up store sells a range of exclusive pieces curated to reflect 125’s editorial vision as well as hosting one-off exhibitions.

Items include a specially selected range of 25 pieces including sculpture, lighting, jewellery and cameras.

Check out our full report on the phenomenon of Magtailing next month…

125magazine.com

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