Tapping into the boom in sneakerhead culture – a growing community of trainer aficionados – American premium sneaker and streetwear consignment retailer Stadium Goods has simultaneously launched an e-commerce site and two physical outposts: a flagship store for buyers and an intake store for sellers, located in SoHo, New York.
The two stores boast over 3,000 sq ft of space between them. For sellers, the Canal Street Market Center serves as an authentication and intake depot for consumers wanting to list, in-store and online, new and unworn sneakers and apparel. For buyers, the long, cavernous, industrial-looking Howard Street store's walls are flanked by multiple rows of cellophane-wrapped, sought-after sneakers.
Key cross-channel services include: online scheduling for consignment appointments; an online selling hub including remote consignment support; and a concierge service for VIP consumers looking to purchase trophy items – the most sought-after new stock.
"Sneaker culture is more than just a multi-billion dollar business, it's a serious passion for generations of consumers. From day one, we will have a direct line to our customers and consignors, addressing their needs in real time, both in-store and online," says John McPheters, Stadium Goods Co-Founder and CEO.
Supporting McPheters' stance, the global sneaker resale market is estimated to reach $1bn this year (2015), with 96% of shoes currently coming solely from the Nike brand, according to US-based trainer data tracking company Campless. And that's just resales. According to US sports industry news site SportsOneSource, the international sneaker market overall has grown by more than 40% since 2004 and is estimated to be worth around $55bn a year, presenting a crystal clear reason for brands to get involved.
For more on the sneaker economy, see: Resale Retail: Air Jordan, NBA Weekend: Pop-Up Retail, NYC, The Rise of Sneaker Culture, Rites, Rituals & Culture Clubs, part of our New Era Luxury Macro Trend, Sports-Luxe: Kith x Snarkitecture and Sneaker Packaging Trends 2015.
For more on the resale market, see also Recommerce: How to Exploit it.