‘Swipe and match’ app Just a Baby promises to give “anyone that's dreamt of being a parent the key to finding a match in a simple and easy way”.
Launched in the US and UK earlier this month following a soft launch in Australia in March, the GPS-enabled app matches users with local or global people seeking everything from sperm or egg donations to co-parents, surrogates or partners. While users complete a “biological profile” indicating what they need or can provide, the app doesn’t ask them to input details about their race or body type.
“Some people request that information, which is fine, but we want to get away from that catalogue feeling you get at a sperm bank,” co-founder Paul Ryan told US news network NBC. “This is warmer, more human. Once you make it to that first stepping stone of going into a community and seeing who is out there, you can find the right person and move forward.”
The app does not provide channels for legal or medical mediation, and is focused on streamlining and facilitating the process for people looking to have a baby – including LGBTQ couples seeking a surrogate or sperm donor, or millennials (aged 23 to 36) who want to become parents, but don’t have long-term partners.
"Millennials are often in this space where they're transient, their relationships don't last as long and they're putting off having kids," Ryan told NBC. "I noticed so much anxiety among my friends, and thought: why not rid the stigma around trying alternative approaches, and make an app?” He added that users should “of course meet each other and go through all the legal and medical channels necessary” first.