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Brief Published: 11 Oct 2012

Chloé. Attitudes Exhibition


In celebration of its 60th anniversary, French luxury fashion brand Chloé has set up a playful exhibition at the Palais de Tokyo in Paris honouring the label’s heritage.

Dodging traditional retrospective or chronological exhibition formats, this show is a thematic interpretation of the brand’s creative legacy since 1952. Featuring pieces from Chloé’s nine key designers, the exhibition offers insight into one of the most successful fashion houses today.

Alongside the physical exhibition, Chloé has created The Alphabet, a digital exploration of the brand’s history, viewable online at Chloe.com. The series of 26 videos were inspired by Chloé founder Gaby Aghion’s use of an unusual alphabetised naming system for her collections.

Chloé Attitudes is the first in the new Fashion Programme series at the Palais de Tokyo, celebrating influential fashion design. The exhibition runs until November 18 2012.