MWC 11: Love Your Phone
During a keynote speech at the Mobile World Congress (MWC) yesterday in Barcelona, Microsoft CEO Steve Ballmer stated that the company’s aim for Windows Phone 7 (WP7) is “to build phones people love”.
With Microsoft’s mobile operating system now a year old – having been launched at MWC last year – and 93% of customers describing themselves as being delighted with their WP7 handsets, Ballmer announced that the mobile market has shifted from a “device battle to a platform battle”.
With this in mind, Ballmer and corporate vice-president Joe Belfiore demoed several new features set to arrive on the WP7 later this year. These include full multi-tasking for third-party apps, and the launch of the Internet Explorer 9 web browser for WP7 – featuring graphics hardware acceleration and HTML5 web standards support – to "make mobile internet a first-class citizen”.